FAQ
Good questions
What is Cher?
Cher is a digital closet and personal styling app. You add the clothes you already own, and Cher pulls together outfits from them, so you wear more of your wardrobe and buy less that you do not need.
How does it work?
Photograph your clothes once. Cher identifies each piece and sorts it by color, category, and style. From there it builds full looks for whatever you have going on, and you can shuffle for new combinations any time.
Is Cher free?
You can start for free. Some features may be offered as part of a paid plan down the line, and we will always be clear about what costs money before you pay.
Which phones does it work on?
Cher is built for iPhone and Android. Grab it from the App Store or Google Play from the home page.
What happens to my photos?
Your photos are used to identify your clothing and build your closet, and they are processed by trusted AI services to do that. We never sell or share your photos, the raw images, or any biometric data with advertising or data partners. Full detail is in our Privacy Policy.
Do you sell my data?
We may sell and share information about what people buy, from which brands, and in which sizes and styles, along with aggregated and de-identified trends. We never sell your photos. You can opt out of the sale and sharing of your personal information at any time. See our Data Policy for the specifics.
How do I opt out of data selling?
Go to Profile → Privacy → Do Not Sell or Share My Personal Information in the app, or email info@thinkphinke.com with the subject line “Do Not Sell or Share.” We honor every request and will not treat you differently for opting out.
Can I delete my closet or account?
Yes. You can edit or remove items any time, and you can delete your whole account from Profile → Delete Account. Your data is erased after a 30-day grace period, and signing back in within those 30 days cancels the deletion.
Is there an age requirement?
Cher is for people 13 and older. It is not directed to children under 13, and we do not knowingly collect their information.
How do I get help?
Cher is made by Phinke, LLC. Email info@thinkphinke.com and we will get back to you.